Stock Photo News from
The first Modern
eZine combining Stock Photography and Marketing
* From the Editor
* Tips for using
conceptual pictures # 3
* Guest article: Immunisation
- by Michel Fortin
* Take better
Travel Pictures, Go close. Tip # 3
* Sharing travel photos
* Where to find pictures
from around the world?
* Searchking develops
a kill for the Ezula Top Text virus
* Learn from free marketing
* Press release about
alamy.com, the image brokers
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FROM THE EDITOR
Welcome back from your
summer break. I hope you have had a
great and refreshing time.
I am back after intensive travel
in central Asia combining
my photography for stock photo agencies
with vacation time. - Kyrgyzstan,
Xinjiang (China) and Pakistan
are all great countries
with fabulous nature and a diversity
of very kind and proud
people with a long history.
What ever the currency
or economy in your country is going up
or down pictures will have
their role to play to tell the story
of the world, of people's
moods, indicating concepts and symbols,
and function as eye-openers
or attractive decoration in all
parts of daily life.
Picture professionals will
have their hands full as long as you
are able to see the opportunities
and adapt your competence and
activities to the changing
I hope Stock Photo News
can play a role for your future
competitiveness by bringing
you important information and
refreshing ideas from the
mixed field of illustration, publishing,
marketing and online challenges.
- Without taking too much of
your busy time.
The guest article this
month by Michel Fortin is such a quick
overview and injection
which we all will be able to benefit from
by using it for a "sevice
check" of our web sites´ functionality.
!!! You HAVE TO READ ABOUT
THE EZULA VIRUS, below !!!!
Enjoy your reading! - And
keep fit for a changing World!
"Find Stock Photos
from most of the World"
Comments, tips and relevant
articles are appreciated,
please email me at firstname.lastname@example.org
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TIPS FOR CONCEPTUAL
PICTURES # 3
This new list can hopefully
further your own ideas.
Conceptual pictures function
as symbols, icons or
analogies in advertisements,
for book covers,
illustrating articles and
... Red roses
... Red hart
... Kissing girl and boy
... Two animals snout to
... Flowers of Corydalis
... Duck with small ducklings
... Animal pubs/kittens/youngs,
Spread your "seeds"
... Seeds from Dandelion
(Taraxacum) beeing blown away
... Old-fashioned way of
sowing a field by hand.
Send me additional ideas
for these concepts,
and I will publish them
with your name/website
in the next issues mailto:sb@TAKE-AWAY-azfotos.com
Immunisation For 'What-Am-I-Supposed-To-Do-Itis'
By Michel Fortin
"What am I supposed
That's a question your
visitors may be asking, and one you
need to avoid at all costs.
It's like a disease that will do
nothing more than cost
you sales and traffic. The solution
is to "take them by
the hand." Tell or show them, literally,
what you want them to do
-- even if it's simple or obvious.
components to your website is not just
about Web usability, it's
about directional marketing. In
order to encourage longer
stays, repeat visits and, of course,
online sales, you need
to direct your audience to take action.
And you need to make it
easy for them to do so, whether you're
directing them to click,
join, enter, type, download or buy.
If you don't, with today's
leery and click-happy audience your site
will be no more than a
passive, electronic billboard -- a mere
blur. Your website may
be a beautiful work of art, and it may
also drive traffic because
of its educational or entertainment
value. But if they ask,
"what am I supposed to do," you may in
turn be left asking, "why
is my site not making any sales?"
Rick Olson (see http://www.ibizcenter.com/),
in his Internet
Business Informer ezine,
said it best: "While there is debate
on whether the Web is all
about direct marketing or branding,
the fact remains that you
probably want to elicit some kind of
response from your visitor."
I concur. In fact, even big-brand
sites like Coke.com and
Nike.com, whose purpose is to increase
brand awareness and build
brand equity, use direct marketing.
On the other hand, while
the Internet offers us the ability to
gain the attention, consent
and response of such a discerning
audience, I also admit
that succeeding in doing so is a whole
different issue. I'm far
from being a Web usability guru, like
Dr. Jakob Neilsen (see
http://www.useit.com/jakob/). But what
I do know, from experience
and research, is that much of the
Web still lacks a certain
friendliness. It lacks *direction*.
Specifically, when I conduct
critique consultations I notice
that about 85% of the sites
I analyse fail to adequately lead
visitors to take some kind
of action, be it through the copy,
design or navigation. When
I visit some of these sites for the
first time, I ask: "What
am I supposed to do?" Obviously, if I
feel that way, most visitors
probably feel the same way, too.
Studies show that a large
majority of sites are confusing to,
or misunderstood by, their
target audiences. According to Joe
Gregory (see http://www.joegregory.com/),
97.7% of the sites
that his company evaluated
failed or are poorly marketed, and
82.2% of them lacked a
clear objective. For example, he
found that it was difficult
to find the phone number on sites
that encouraged people
to call, and that it was a challenge, if
not impossible, to order
online on sites that sell products.
(Joe Gregory found that
some sites even omitted prices. In
my experience, websites
also frequently "hide" their order
forms, making them inconspicuous
During the early days of
the Web, when it was mostly populated
by programmers, the Internet
was filled with technical jargon.
The need to design websites
and have them communicate in a way
that most people can understand
was non-existent. The pioneers
and the first "colonisers"
of the Web understood the dynamics
of the Internet. They easily
recognised links, mark-up, files,
tags, network protocols,
and so on. This is no longer the case.
Few people will buy from
a website that confuses them in the
slightest. In fact, according
to Gregory's research mentioned
earlier, 46.6% of the sites
his company evaluated targeted a
general audience or used
a language that only experts would
As more people enter the
Web for the first time, the online
population of "newbies"
continues to grow. Of course, people
don't remain newbies forever.
But even users who are a little
more technologically savvy
can get easily confused by a poorly
thought-out website. When
visiting a site for the first time,
they become newbies all
over again as every site has its own
style, focus, copy and
Therefore, it's extremely
important to use words, layouts
and navigational structures
that help the visitor to navigate
your site and find what
they want while strategically directing
their actions. By doing
so, you will immunise your website against
this lack of direction.
Now, there are many ways to accomplish
it. And to list the steps
within the confines of this article
is impossible -- our resident
site reviewer, Ralph Hilliard at
has a site completely dedicated
to the subject. But here
are some of the most obvious ones:
1) Above all, start a heading
with a verb, which tells people
exactly what to do or what
they will be doing. For example, if
a link leads to your guest
book, use the words "sign (or view)
our guest book," rather
than just "guest book." If the link
leads to a product description
page, include the words
(benefits, too), "Discover
how life-altering widgets will give
you up to 179.3% more of
[whatever the benefit is]."
2) Without overdoing it,
include the words "click here" (or
something to that effect)
within text links. If your site
offers thumb nailed images
for example, include "click to
near the image. In short, show visitors not
only what they must do,
but also what they *can* do. You would be
amazed to know how many
of your visitors fail to do something
just because they don't
know it is possible.
3) More importantly, keep
your links underlined. Web designers
often opt to remove them
for aesthetic reasons, such as with
the use of style sheets
are important visual guides;
without them, the majority of
people will not know the
link exists and will inadvertently
ignore it. Take a look
at http://www.engage.com/. The links
contain either underlines
(even within graphical texts) or
the words "click here."
4) Include navigation bars
with links on the top, side(s) and
bottom. In other words,
make it easy for your visitors to know
exactly where they are
at any time, as they read or scroll
down your webpage, and
where they can go next. Of course, if
your page is small and
fits within a window at the smallest
resolution, offer only
one -- and use common sense. But if a
visitor needs to scroll,
in any way, make it easy for them to
know at the very least
how to return (such as with "back to
top" links, evenly
5) The reverse is also
true. If you want your visitors to do
one thing and one thing
only, then don't distract them with
too many links, particularly
external ones that can easily
take them away from your
site. (This is particularly true with
long copy or direct response
websites.) For example, if you
offer too many choices,
users will find it hard to make a
decision. Instead, offer
more choices further in the site
based on the specific path(s)
a user follows.
Essentially, realise that
directional marketing is important
and will be more important
as time goes on. If your site does
not direct its visitors
to take some kind of action, or fails
to lead them to some sort
of outcome, then you will need to
seriously rethink your
site's purpose and strategy.
The more qualified your
visitors are and the more compelling
your message is, the higher
will be the percentage of visitors
that will buy. Or that
will refer others. Or that will return
to the site. Or that will
join your mailing list. Or ...
the Editor -------------------------
Michel Fortin is a speaker,
author and consultant dedicated to
turning businesses into
powerful magnets -- get a free copy of
his book at http://SuccessDoctor.com.
He is also the editor of
the Internet Marketing
Chronicles delivered weekly to 100,000+
free at http://SuccessDoctor.com/IMC/.
Find Michels ´highly
acclaimed "Power Positioning Dot Com" at:
Take better travel pictures.
Don't be afraid of going
close on what ever you want to
take pictures of. With
permission you can go more close to people
than you immediately intended.
Go closer to buildings, artefacts,
monuments, plants, animals
and symbols, too.
When you go closer you
concentrate your picture taking - what is
the most important you
want to capture? The involved cropping of
the immediate framing of
the picture can also be achieved with a
zoom lens, and that is
fine. But in general the mantra of "going
close" is worthwhile
pursuing for some time. When you shoot
landscapes and the like,
go close to one object which can function
as an interesting or decorative
foreground of the final picture.
Your main object in your
picture doesn't need to be in the centre.
Often the final result
will be much better if you have this to one
of the sides. To have it
to the left is regarded as most "natural"
by many people. Just be
careful with the focusing and measuring of
the proper light for this
close part of your picture. The closer,
the more delicate is a
In general people will
regard a photo with one clear main object as
the most successful.
Have continued good luck
with your travel photography.
SHARING TRAVEL PHOTOS
Do you want to share your
personal photos with others?
Yahoo has a great service
with free sign up and good
space for storage at
WHERE TO FIND PICTURES
FROM AROUND THE WORLD?
World Photos is a general
portal for news pictures and press
photos from around the
world. You will also be directed to more
specific portals, e.g.
about environment or photos of war
and to press sites.
A KILL FOR THE EZULA TOP TEXT VIRUS
SearchKing, Inc. published
a webpage on August 4th, 2001 that
offers a free script to
disable the effects of the Ezula Top
Text Virus. This script
is a simple line of code that can
quickly and easily be installed
on any or every page of a
site, effectively killing
the Ezula virus and ensuring that
it no longer displays links
to other websites.
SearchKing believes that
any script or program that changes or
alters the code, text,
or content of a third party's
website, without express
permission of that third party, is
WRONG. It is not professional,
honest, ethical, or even legal.
SearchKing also believes
that this kind of activity must be
fought and stopped in way
possible for the good of the
Internet as a whole.
Therefore, SearchKing Inc.
has devoted its own time and
resources to developing
a way for webmasters to defend their
sites and protect themselves
from this attack. They're
offering their script free
of charge to anyone who agrees with
our philosophy and who
wants to be sure that their content is
not altered without their
The website at http://www.searchking.com/ezulakiller
script available, along
with instructions and other information
including links to other
sites who are joining us in this fight.
It also offers a forum
where we will make the source code of this
program available and encourage
discussion among other
programmers and developers.
We need to continue working to
provide protection from
updates to the Ezula software --
as well as from any other
software like it that may be developed
in the future by those
whose purpose is to violate the rights of
webmasters around the world.
Please feel free to distribute
this message to anyone who you
feel may need protection
from this type of page theft or who may
be able to do anything
to help get the message out that
there are people willing
Thank you for your support.
Bob Massa -----------------
Bob Massa is one of the
Internet's most recognised, leading
experts on top search engine
placement. For a personal search
engine placement consultation,
or to have Bob and his team
place your site, visit
LEARN FROM FREE MARKETING
You are offered a number
of useful courses in marketing and
other relevant aspects
of having a successful website.
Just go to
21 August 2001:
alamy.com, the image brokers,
continues to innovate and
honour its commitment of
becoming the worlds first image marketplace by
releasing a revolutionary
new feature for picture agencies, Agent 1.0.
Quickly responding to requests,
alamy.com is now offering agencies their
very own website address
where customers can search, purchase and
download images. The agency
can also handle negotiations directly with
their customers - all library
contact details are displayed on their
home page. Agencies can
also use this tool to create collections of
images, much like a catalogue,
to represent their best images for a
"This is a major breakthrough
for the industry. For the first time,
agencies can offer their
customers full e-commerce capability. Agent 1.0
is an effective and secure
way for agencies to take their first step
into the digital future.
By having no upfront costs, libraries can also
invest more in marketing
and focus on delivering value to their
customers" said James
West, alamy.com CEO.
Some of the libraries using
the new service include:
Garden Picture Library
(http://www.alamy.com/gardenpicture) - Gardens
Steve Bloom Images (http://www.alamy.com/stevebloom)
Image Source (http://www.alamy.com/imagesource)
- Contemporary business
Image Farm (http://www.alamy.com/imagefarm)
- Objects and backgrounds
- Contemporary business, objects
- images from the BBC's Natural
No set-up costs or rental
Unique web address
Add and remove images
Amend keywords and license
Inclusion on alamy.com
alamy.com are the Image
Brokers, founders of the exchange for trading
images. They run exchanges
for branded stock agencies, photographers,
illustrators and a collections
tool for art directors and picture
researchers. The exchange
is open to anyone involved in stock photography.
Please remember !
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THANK YOU for reading and
recommending Stock Photo News.
See you in the next Stock
Copyright 2001 by Soren
Breiting, A-Z FOTOS.
"Find Stock Photos from most of the World"
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Stock Photo News is a monthly
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